Category Archives: Sign Design

Focal Point

Every form of advertising, to be effective, must have a focal point. Whether you use a brand, picture, logo or simply your product, idea or service, a focal point is essential. An easy way to accomplish that is to boil your ad down to one or two words. SIGNS is the core of what I do and that is the message I want to convey before a byline or related info. A cute of catchy name can be helpful, yet to be truly effective, it should efficiently reveal your business or promotion. Too much copy will quickly weaken your presentation.

Use caution with acronyms, like ABC or an icon which does not generate what you are doing or who you are. You need a focal point!

Good layout or design, color and style will compliment your business or product. Fonts are a part of the mix, too. Still the bottom line, as well as, every part of your ad must be able to allow your client to know your focus.

When it comes to creating a design for a sign to represent your Asheville business, it is important to hire an experienced professional. Our fantastic sign designer, right here at The Sign Guy, specializes in design and artwork for business signs, and he is ready to give you an inside look at the importance of sign design. In a market where your advertisements can make or break your business, make certain that your sign in Asheville is fun, creative, and best in show, while accurately representing your business.

Marketing & Design Aspects Considered By a Sign Designer:

  • Sign designers consider your sign as the face of your company. Together, you will discuss important issues such as marketing goals, sign placement, and your company’s intended message, in order to determine the best design to represent your business.
  • Color & Psychology: Through color research, we now know that colors influence people psychologically. For example, greens and blues are associated with nature, and they are tranquil and calming. Orange, red and yellow are upbeat colors which exhibit warmth, energy, and excitement. A sign designer can help you establish the energy your business wants to give off through the appropriate selection of colors.
  • Catchy Contrast To Attract Customers: Sign designers establish the colors that are most suitable for you business, but they also know how to apply those colors. Put simply, light colors against a dark backdrop, or vice versa, will catch the eye of a customer, particularly potential new customers.
  • Selecting the right graphics for your business is just as important as color selection. Our sign designer has this down to a science and will select and create graphics or artwork that best represent your company’s image.

Create A Sign That Is Positively Unforgettable!!

Just think about all of the signs that we pass on a daily basis. How many of them actually stick out in your mind as memorable? Our business signs in Asheville will create a memorable, artfully designed image that will grab people’s attention and stick out in their mind. Through our experience and excellent craftsmanship, your business will immediately become more noticeable. Whether you need lighted displays, vehicle lettering and graphics, or a sandblasted sign for your business, The Sign Guy has you covered.


When you are driving down the road and see an elaborately decorated or catchy business sign design, you are likely to remember that business. The same is true with custom boat signage. With boat season slowing down, why not use the down time to have a unique and creative sign made especially for your boat. Whether your vessel is used for business or for pleasure, the Sign Guy in Asheville can design custom signs to give your boat unforgettable character.  Continue reading

The vibe your storefront gives off often decides whether a customer will come in and shop, or miss your store altogether. Storefront signage plays a major role in attracting new and repeat customers, and investing in a well-lit Neon or LED sign will play a vital role in the success of your business. At the Sign Guy, we know exactly how to design custom signs for your Asheville business, making your company a successful competitor in a tough market.  Continue reading